Independence Ambassadors

  • How would you like to rapidly increase your ability to win votes for Scottish independence?
  • Would you want to develop the skills, knowledge, answers and techniques you need to convert as many people as possible to the cause of independence and then get the support you need to convert more?  
  • Do you find it frustrating when you win arguments but don’t win votes?
  • Do you spend time on social media and wonder how effective you have been at convincing people that Scotland should be an independent nation? 

If you answered “yes” to any of the above then you will benefit from  joining the Independence Ambassador Programme.  

It’s time to start campaigning for Independence again. Never mind waiting for a date to be announced, we need to start campaigning now and increase support for independence to the levels at which we can call it and win it.

BfS has redeveloped and vastly improved our highly effective Ambassador Programme from 2014, but this time it’s not just for business people – we want to make it available to the whole of the Yes movement.  Essentially, we want to train 1,000 independence supporters in the state-of-the-art voter conversion techniques we have developed.

We want to create a small army of professional Yes vote winners in every town and city in Scotland and supply them with the information, materials, funding, advice and support needed to move Scotland closer to independence.

Our Independence Ambassador Training Programme starts with online community engagement and online training using videos and online learning tools. In the first month more than 300 have signed up to join the programme. 

We will also have face-to-face training events right across Scotland which will be prioritised based on how many people sign up from each area.  BfS is providing this training free of charge to people who have donated more than £60.00 to our campaign and you can sign up to the programme now for whatever amount you want, but just £5 per month enables you to join the programme online and attend an event near you.

Several trainers and experts will help deliver the programme and all Ambassador skills training sessions will be led by Gordon MacIntyre-Kemp of BfS who has designed the programme.


The programme will teach skills such as Objection Jujitsu, Issue Bridging, Frame Recognition, Questioning, Voter Triage, letter writing, 2,3,1s answers, winning through social media, messaging and answer framing. In short, if the vote is gettable we will help you get it.   

Feedback from our February 2018 pilot programme: 

“The Ambassador course is brilliant. It’s absolutely essential for anyone who wants the confidence and evidence to be able to debate and discuss Scottish independence.”

“Mind expanding!!! Looking at and countering the same old objections in a different way”.

Our message is that there is a big difference between winning arguments and winning people over.

Independence Ambassadors will be given independence FAQs with potential answers to all the key objections to independence, regular updates on political economic and campaigning issues, access to an online community of Ambassadors to share best practices and access to a mobile app for information and instant rebuttals.

More feedback: 

“The Ambassador programme gives a brilliant grounding in vital evidence and arguments to promote the belief that Scotland “obviously” can stand on her own two feet and flourish in the world.” 

“The course also gives you specific presentation and debating techniques you can use in your conversations with anyone – and helps you engage in debate constructively and positively.”

Everyone who signs up to become an Independence Ambassador will also get a free copy of the Scotland the Brief Book, due for publication this summer, and earn a copy of the book for their local Yes Group.

“Gain confidence in arguing the case for Scottish independence. Learn how to present your arguments in a powerful and logical manner.” 

“This course offers skills and perspectives many independence supporters will need as one essential element of winning indyref2 – and we need to move quickly. Do attend – as soon as you can!”

We have created a secure online community on our online learning portal (called Prosper) for all new Ambassadors, to network, learn, share best practice and ask questions all new registrations will be added to that group within one week of signing up.

The first 5 Ambassador Events have been announced!

23rd September – Dundee, Chamber East

21st October – Inverness, Culloden Academy

28th October – Perth, Grampian Hotel

11th November – Aberdeen, Park Inn by Radisson

18th November – Aviemore, Community Centre

All events except Aviemore run from 11am – 3:30pm.
Aviemore training runs from 10:45am – 2:45pm.

Click here to register for an event