Gin Festival worth £500k to Scottish distillers

Written by Michelle Rodger

The second Scottish Gin Festival has been launched, in time to take advantage of the upcoming festive season.

Scottish distillers throughout the country will benefit from a combined business deal worth £500,000. Eight artisan producers will bring more than nine different gins to Lidl’s 95 Scottish stores.

The Festival follows a hugely popular initial spring promotion, which sold at a rate of more than 130 bottles per hour in the first week of sales.

Two artisan gins within the range were showcased in Lidl’s inaugural Scottish Gin Festival and are back by popular demand, alongside some brand new products; Kinrara Highland Dry Gin, Kinrara Pink Hibiscous Gin, Square Peg Pink Gin, Red Castle Craft Gin, Esker Gin, Lilliard Ruby Gin Liqueur. These new lines provide a fantastic opportunity for artisan Scottish distillers to expand their reach.

Available while stocks last, the Gin Festival is a proud showcase of the craft gin landscape across the length and breadth of Scotland with samples from Shetland, Orkney, Perthshire, Highlands and Borders.

Head of Lidl’s Regional Buying Scotland Team, Paul McQuade, said: “We are proud to be launching the second installation of our now-famous Gin Festivals, at a time when our local suppliers are pushing the boundaries of innovation in craft gin.

“At Lidl we are committed to local sourcing, with already 300 Scottish products in stores all year-round, so limited time in-store promotions like this enable us to work with new and established distillers across the entire country, bringing customers the best gins at the best prices on the market.”

Gin sales across Lidl UK stores increased by 40% in the last year, a testament to the rising interest in craft spirits.

About the author

Michelle Rodger

Michelle is a former national newspaper journalist who co-founded an award-winning IT business before launching Tartan Cat Communications. A social media and crowdfunding expert she manages media and communications for Business for Scotland.

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